Tag Archives: Jumptap
Mobile advertising: A tough market?
Another mobile advertising acquisition is in the books – last week, mobile display ad network Millennial Media acquired competitor Jumptap for approx. $225 million in an all-stock transaction. The combination of Millennial and Jumptap owned approximately 28.7% of the United States third-party mobile display advertising market and had approximately $240 million in total revenues during […]