Tag Archives: FBX

Targeting vs Retargeting on Facebook

By Ajit Deshpande | Published February 27, 2013

Last week, web retargeting firm AdRoll released an infographic comparing traditional web retargeting to retargeting on Facebook Exchange (FBX). AdRoll was one of a handful of Demand Side Platforms (DSPs) that were allowed access to FBX during its Beta testing that started in August’12. Using information from 468 out of a total of 1,300 advertisers […]

Posted in Blog | Also tagged Ads API, Facebook, Retargeting, Targeting Leave a comment

The O in Opus is for operations. Opus has been instrumental from the start in helping to shape Payfone from an idea to a company.

– Rodger Desai CEO Payfone