Tag Archives: Retargeting
Targeting vs Retargeting on Facebook
Last week, web retargeting firm AdRoll released an infographic comparing traditional web retargeting to retargeting on Facebook Exchange (FBX). AdRoll was one of a handful of Demand Side Platforms (DSPs) that were allowed access to FBX during its Beta testing that started in August’12. Using information from 468 out of a total of 1,300 advertisers […]