Every week the Opus team picks a news story or topic or idea that is relevant to the entrepreneurs and businesses we partner with.

RSS Feed

Archives

Google IO

Ajit Deshpande - - 0 Comments

For those interested in ‘out there’ technologies, the Google I/O developers’ conference held last week was not a disappointment at all – at the conference, Google introduced mankind’s latest step towards Singularity. A lightweight, lens-and-camera totting pair of glasses that overlays an information layer literally in front of our eyes holds interesting possibilities for the future of artificial intelligence.

Significant (maybe orders of magnitude) enhancement in information access clearly is a key building block for super-intelligence – we currently use our five senses of touch, smell, sight, hearing and taste for all of this information access. Google Glass currently represents a tool to enhance our ability to view the world around us, and it may not be too insane to expect a modification of the device to include audio overlays as well. Similarly, maybe longer term developments would be to have devices that capture, amplify, simulate and analyze odorants that drive our sense of smell, chemicals that translate into taste, and force signals that translate into our feeling of touch. A few years towards these and we will have a solid platform to help us drive towards truly augmented reality!

So what might inhibit the drive towards augmented reality? In the context of Gartner’s Hype Cycle, we may be currently early on in our climb towards the peak of inflated expectations… Multiple challenges and to-do’s exist, including:

  • Potential FDA approval needs
  • Usability related modifications, which may need additional developments in miniaturization, power management, connectivity etc
  • Applications on top of the platform that trigger needs and enable mainstream adoption

Until about a year ago, analysts were projecting that augmented reality glasses were five years away, and even so the projections for the broader augmented and virtual reality market at the time were in the $1.5 billion range by 2015. Will Google Glass accelerate this trend and make this a larger, faster growing, mainstream market much before that? Let’s see…

« Back to Blog
Also on the Opus Blog

Gamification in the Enterprise

December 11, 2012
Ajit Deshpande - Capgemini Consulting, a global strategy and transformation consulting firm, and Badgeville, a fast growing startup focused on gamification of enterprise applications, last week...

Waze of the Start-up Nation!

June 18, 2013
Ajit Deshpande - GPS-based navigation app startup Waze was acquired last week by Google for a price just north of $1 billion. Founded in 2007 and headquartered in Israel, Waze had previously raised...

Withings and the Rise of Connected Health

July 23, 2013
Ajit Deshpande - Last week, French company Withings, a leading innovator in connected health and wellness devices, announced that it had received $30 million in venture funding from a syndicate of...

Netflix Part Deux

November 4, 2012
Ajit Deshpande - We discussed back in July that despite Netflix’s announcements of strong growth in subscriber content consumption, the going in the long run would be tough for the company in the...